About Me
Result-driven Paid Search Manager with 10 years of experience with a proven track record of driving revenue growth strategy in a high-performance culture through international Google Ads, Meta ads, and LinkedIn Ads campaigns. By leveraging data-driven customer data insights and channel strategy, campaigns are optimised across multiple search and social platforms, prioritising performance and client success. A proficient client-facing professional, I have collaborated with brands of all audience segmentation sizes, from startups to global industry leaders in both B2C marketing and B2B sectors. My strengths lie in clear client engagement, building relationships, managing client relationships, project management, and accountability. Additionally, my strong foundation in data analysis, including expertise in complex data sets such as Google Analytics, regression analysis, Looker, and data management, has been instrumental in increasing conversions by 96%. I also have hands-on expertise with DV360 and a comprehensive understanding of account administration and management principles. The strategic planning approach focuses on delivering paid search and social strategies that are strategic, results-driven client account strategies while enhancing project documentation and campaign efficiency.
Experience
2024-2025
Genflow Ltd
Pay Per Click (PPC)
Manager
Developed, managed, and optimised Google Ads campaigns across Search, Display, Video, Demand Gen, App, Performance Max, and Shopping, resulting in a 35% reduction in CPA.
2017-2021
K.R.Sea Food Pvt Ltd
Marketing Manager
Increased the revenue from digital platforms, including Google ads and Facebook ads, with the help of a digital team of three executives, ensuring effective auditing of performance and strategy implementation.
2012-2013
Xebec E-Media Technologies Pvt Ltd
SEM - Executive
Awarded with a Certificate of appreciation for Employee of the month, July 2013. Increased sales for an e-commerce client during the month of Diwali and increased the CTR from 2.50% to 4.80% for the same campaign on Google ads.
2023-2024
Clarity
Senior Paid Media Executive
Executed and optimised client campaigns across major paid media platforms, including Google, LinkedIn, Facebook, Instagram, and Bing Ads. Promoted to Senior Paid Media Executive in April 2024.
2014-2017
Eyelash Technologies
Team Leader – SEM
Creating and managing PPC campaigns on Google Ads and social media platforms. Managed a team of seven executives to deliver PPC campaign results. Achieved lead targets and increased click-through rate by 1.5% in August 2015.
2022-2022
Buy Me Once
Paid Marketing Coordinator and Data Executive
Managed and optimised ad campaigns across Google Search, Display, Video, Shopping Ads, Facebook, Snapchat, Pinterest, and Criteo, reducing CPC from £3.50 to £1.50.
2014-2014
Reach Local
Campaign Management Analyst
Retention of client advertising accounts through active campaign management and execution of consistent customer focus.
Skills
Google Ads
Bing Ads
Google Tag Manager
Meta Ads
Adwords
DV360
LinkedIn Ads
Search Engine Marketing
Google Analytics 4
EdUCATION
2021-2022
M.Sc. Digital Marketing & Analytics
University Of Kent, U.K.
Modules included: Digital Marketing Research, Digital Marketing Consumer, Emerging IT Trend for Digital Marketing, Principles of Digital and Social Media Marketing, Web Marketing and Analytics, and Digital Marketing Data Mining and Analytics. Kent Business School Director of Studies Prize 2022 for Outstanding Contribution to MSc Digital Marketing and Analytics Course and Outreach Student Ambassador and Student Representative
2011-2013
PGDM - Marketing
Indira School Of Business Studies, India
Modules included: Marketing in Practice, Sales Management, Communication Skills for Manager, and Rural Marketing. President for the Co-curricular activities & Won Pune University MBA (PUMBA) - Dhruv Dance Competition in the years 2011 & 2012.
2009-2011
B.Com - Marketing Management
Modules included: Business communication, Advanced Accounting, Marketing Management, and Business Regulatory Framework.
Juliette L , London
"I had the pleasure of working with Dipesh at Clarity on various paid media projects. His strategic insights and positive attitude made a significant and lasting impact on our team's success. Any organisation would be fortunate to have him on their team. Highly recommended!"
Anna T , London
"Dipesh is one of the most resilient and hard-working professionals I’ve had the privilege to work with. He consistently tackles challenges with a smile and a positive attitude, making him a joy to work with."
James S, London
"His dedication is evident in his willingness to face new challenges and consistently offer support to his colleagues. His extremely positive attitude enhances the work environment, making him a true asset to any organisation."
Christopher M, London
“It is a real pleasure to work with and get to know Dipesh during his time at Clarity. He excels at every aspect of his role, from the foundations to the advanced. His work has led to excellent results for his client base, lowering cost-per-leads and increasing on-site conversion rates. He is proactive, responsive and most importantly, a team player.”